Jul 28, 2022
In Welcome to the Forum
In recent months, the news of Shanghai's comprehensive implementation of "garbage classification" has attracted much attention. In addition to the emergence of various related jokes, "garbage entrepreneurship" seems to be hot. According to data from Tianyan Information, at the end of June, the number of new garbage sorting companies registered reached 70, with registered capital ranging from hundreds of thousands to tens of millions. Among them, 53 new companies were registered in one week (June 24-June 30). At the same time, big companies such as Alipay and Ele.me have also launched projects to throw garbage on their behalf. Figure 1 Number of newly registered companies at the end of June But if we rewind the time line to 2015, we can also see that garbage collection and O2O rides into the Internet entrepreneurial boom. However, the Internet + garbage phone number list sorting startups that have followed the trend in recent years have almost been wiped out: whether it is the pick-up and sale, recycling brother, casual recycling, etc. that have long been lost in the entrepreneurial trend, or the huge financing just received last year but recently But the little yellow dog who encountered the big problem of the broken capital chain. The recycling market is very impressive, but it corresponds to the super high cost visible to the naked eye and the profit period of super long standby time. 1. Why die Before the promulgation of the decree to fully enforce garbage classification, the most recognized method of garbage classification startups equipped with Internet hitchhikers was "opening an online recycling path and deeply integrating offline resources". However, no matter how the startups use their brains, it seems that in the end, without exception, they have become the dilemma of "lack of enthusiasm online and huge amounts of money offline". 1.1 The dilemma of the little yellow dog Before the establishment of Xiaohuanggou, dozens of Internet + garbage classification companies have completed the cycle from life to death, and the sanitation business, which was once popular for a while, has blown a cold wind again. The death of these projects also proved that the previous entrepreneurs wanted to build a "recycling one-stop service" and eat garbage collection. It is difficult to implement. This is mainly reflected in two aspects: (1) It is difficult to increase the amount of recycling When it comes to recycling waste, Little Yellow Dog is not very different from many previous startups. Users sort the garbage and put it in the designated smart trash can to get cash back.