Apr 05, 2022
In Welcome to the Forum
In response to shifting customer needs and the rise of digitization, an organization's social media strategy has become central to marketing success, and the ability to reach target audiences with relevant content has never been more important. Needless to say, the social media space is more competitive than it was a few years ago. The biggest investment an organization makes in social media is the human resources used to manage it. The various tools and channels used in social media marketing cost far less than traditional media. So it only makes sense to invest wisely in the people doing the work. This has many organizations and CMOs wondering whether social media is best handled in-house or outsourced to an outside agency. How can you make sure your social investment is getting the most bang for your buck? The Missing Piece in Teams: Shifting industry mailing list Internals to Internals for Accountability As an agency of seasoned social media marketers, we have the opportunity to review best practices for many businesses. Social thrives when you have top talent and the ability to make decisions and change in real time. That means having leading social media experts join your team directly to work with other marketers and share ideas. This can be done through direct employees or contract resources. With the expertise of a social media marketing contractor, you can test, learn, and adapt without committing to a full-time headcount. From chatbots to artificial intelligence to live video to augmented reality to influencers and everything in between, marketing leaders must know how to best capitalize on the rise in today's social space trend. Mastering how to implement these tools through social channels requires strategic management and, most importantly, real-time execution. The speed of socialization determines the demand for internal resources.