Apr 12, 2022
In Welcome to the Forum
I don't know about you, but I love getting things in the mail. No, I'm not talking about stacks of flyers and bills. I'm talking about this highly anticipated and colorful package that arrives as an unexpected birthday present. That's how I felt when my HelloFresh subscription box arrived this week. I can't remember the last time I was so excited about grocery shopping. You buy email list don't have to look far to find that subscription-based e-commerce services are multiplying like rabbits. Google reveals endless articles of the form 'X Best Subscription Boxes for [Insert Niche Here]', with everything from 'Busy Moms', to 'Cat Owners' to 'Murder Mystery Lovers' . You could, in theory, go your whole life without subscription services and never buy email list have to leave the house again. Why such a commotion?What's behind this sudden obsession with subscription services? Technically, subscription services have been around for ages (think newspapers and magazines), but they're becoming more and more personalized and responsive. Businesses are beginning to realize the power of subscriptions to build lasting relationships with customers. The reliability of regularly having products delivered straight to your doorstep fosters a sense of loyalty and credibility between customers and brands. Today's most buy email list popular subscriptions tend to fall into two categories: convenience and discovery. Convenience subscriptions include necessities like food delivery and personal hygiene products. Discovery subscriptions include lifestyle pleasures and leisure spending on things like books and wine. Some even overlap in the two categories, changing the way we have traditionally thought of necessities in more creative ways.