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sharmin Akther
Apr 06, 2022
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ult showing event data Example of a Google search result displaying structured data for events There are dozens of schema types that can apply depending on the content you have on your site. Consider for example:HowTo Article Structured Data - Use this to identify how-to articles. Structured Data FAQ – Mark a Q&A section with this type of schema, and you can win company employee list a large featured snippet like the one pictured below. Sample FAQ snippet in Google. Example snippet featured in Google based on FAQ schema markup Google's guidelines allow three supported formats for website markup: JSON-LD (recommended) Microdata RDFa This is a technical part of the SEO checklist: Google requires your markup to include all properties required for an item to qualify for improvements in your SERP listing. To make sure you've done it right, check your page or snippet using Google's Rich Results Testing Tool. To learn more about how to implement structured data on your site, see How to Use Schema Markup to Improve Your Website's Search Visibility. 16. More company employee list structured data Besides the schema markup we just mentioned, there are other ways to structure your data to make it more digestible for search engines. HTML tables Bulleted lists Ordered lists Breadcrumb Table of contents at the top (especially with anchor links) Titles containing a key term or question. followed by the answer in the body of the text TL; DR ("too long, didn't read") summary at the top of your article All of these structural formats can help people read your content more easily. They also encourage Google to use your content in featured snippets, as company employee list we discussed above. Google provides more information about structured data in search results here. 17. Social Meta Tags Social markup, or social meta tags, refers to code used to enhance content on social media sites like Facebook, Twitter, LinkedIn, and Pinterest. The content of these tags dictates the image and text that will display when someone posts a link.
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