think that the entire video marketing process ends with the conversion, but we are overlooking what is perhaps the most important stage of the entire funnel: loyalty. Keeping an existing customer is much more profitable than acquiring a new one, so we have Clipping Path to continue connecting them with the users who have converted, encourage them, give them information and ultimately exceed their expectations. In addition to obtaining new purchases, retaining customers can help us generate a diffusion effect , since the customers themselves can become our best ambassadors by sharing the product or service on the networks.
Therefore, loyalty must always focus on offering valuable content . Here are two examples of formats that work: Email marketing to introduce new product tutorials. Interactive , ephemeral or live videos that promote the brand's values. video-marketing-loyalty The main metrics that we must have controlled in the loyalty phase are: Recurring users , that is, who return to our website. Repeat purchases by the same users. The volume of engagement , as it indicates the sustained interest in the brand. The number of shares of the videos. video-marketing-loyalty-example A good example of loyalty video marketing is Cajamar, which has created a specific channel for customers
with the aim of rejuvenating the brand and which focuses on resolving their financial questions in video format.Dropshipping: what is it and how does it work? By Marina Sala , published on February 8, 2022 Did you know that up to 33% of the ecommerce sector is already using dropshipping ? This model allows you to open and manage an online store easily and without a large initial investment, making it a very attractive way to start selling online. We tell you what you need to know to start making money with dropshipping. Do you want to learn more about how to successfully optimize your ecommerce?