It has been more than 20 years since the Internet entered China. Today, the Chinese Internet has entered the era of web 3.0, and more and more netizens are participating in the creation of online content and the creation of cultural atmosphere. The Internet industry has also been continuously integrated into the political, economic, cultural, medical and educational fields of our country, and has had a profound impact. Especially in the economic field, with the development of the Internet, new business models have also emerged. According to statistics, my country has a huge netizen population of 1.032 billion, and has already become the country with the largest number of netizens in the world.
Over the years, the development of the Latest Mailing Database Internet can be said to be changing with each passing day, and more and more people of insight are aware of the importance of network marketing and e-commerce. How to let more people know and browse their website? How to do a good job in network marketing? This is one of the most troublesome questions at the moment.
In the editor's view, to do network marketing, we should see the nature of the network, and should pay more attention to the marketing point.
To see the network clearly, first figure out what is network marketing, and what is network promotion
Network marketing focuses on the marketing level, and pays more attention to whether it will produce actual economic benefits after network marketing. On the other hand, online promotion focuses on promotion, and pays more attention to the website traffic, ranking, traffic, registrations, etc. brought to the enterprise after promotion, in order to expand the popularity and influence of the promoted object. It can be said that the step of network promotion must be included in network marketing, and network promotion is the core work of network marketing. In other words, network promotion is for network marketing.
Since network promotion is so important, the editor will introduce to you some of the methods of network promotion that are still commonly used today.
1. Use search engines for promotion
Search engines are a powerful hub of the Internet, which shortens the distance between enterprises, self-employed individuals and customers. More and more enterprises and individuals are looking for new customers through search engines. Engine advertising or through search engine optimization (Search Engine Optimization, referred to as SEO) work, make your website and online store rank high in search engines, make your website and online store easier to be discovered and browsed by customers, and finally complete the transaction.
There are two types of search engine advertising (SEM): fixed payment and PPC. Fixed payment is to pay for a fixed advertising space or advertising space with a fixed mobile range on a yearly or monthly basis; Bidding ranking is to rank its website according to the level of bids for the keywords selected by the enterprise, and the higher the bid, the ranking Move forward and pay per click.
2. Use "virus" for automatic promotion
. The "virus" mentioned here refers to the release of useful, novel, interesting, fun, and related information related to the promotion content, arousing the interest of target customers, and then actively disseminating, with the help of the power of the public, Through the interpersonal network, let the information spread like a "virus", so as to achieve the purpose of promoting the rapid and widespread dissemination of information.
First of all, it is necessary to create a "virus" that is easy to spread, attractive, and can be effectively combined with the promotion content; secondly, to target the target group and find efficient media (such as good communities, forums, video stations, etc.) to spread the "virus" ), through which they spread the "virus" more widely. This promotion method is difficult to implement, but if successful, the effect must not be underestimated.
3. Use network news and network events for promotion
At present, network news has become an important form for netizens to obtain news. It is based on the Internet, with the Internet as the media of news. If you can make good use of this resource, you can not only enhance brand awareness, but also effectively attract the main customers.
4. Use software for promotion
Common promotion software includes mass mailing software, mass messaging software, QQ mass posting software, forum mass posting software, search engine login software, etc. By sending a large number of messages and postings, let more main customers know about their website or products related information. It should be noted that you must remember to provide useful information to the recipient, otherwise it will often backfire and fail to achieve the desired effect.
5. Use new media for promotion
From 2013 to 2015, new media entered the vision of enterprises and heated up rapidly. New media generally refers to various social chat software on mobile terminals. So, what are the mainstream social media at present? Wechat, QQ, Weibo, blog, Momo, Yixin, Tieba, forums, community websites, etc. are well known to the public.
Why is doing new media so hot now? In the form of the rising cost of traditional advertising and Baidu bidding, the advantages of new media gradually come to the fore. New media is mainly based on labor costs, and it is basically transformed through mobile terminals. With the change of social methods and the continuous fragmentation of time, our marketing methods must also follow the trend and constantly adjust. Take WeChat marketing, which almost all companies are playing now, as an example:
the success of WeChat marketing lies in improving the "three rates" and "three degrees"
three rates: browsing rate, interaction rate, exposure rate
Three degrees: attention, activity, loyalty If you do this, you are
not far from success. New media marketing cannot be a single medium. It must integrate multimedia marketing and penetrate each other to achieve better and better results.
There are many methods of network promotion, and different methods have their own advantages and disadvantages. Our society is constantly developing every day, and the rapid changes of the Internet require us to constantly explore and study new ideas.
The Internet is a virtual world. What kind of method is most suitable for our marketing operations requires long-term testing and analysis. As the saying goes, what suits us is the best.