Do you feel that there is no way to create a executive list short video script for e-commerce? Try applying the pyramid creation method to help you clarify your executive list ideas faster and improve the efficiency and content quality of short video creation. In the last article "E-commerce Short Video Pyramid Creation Method (Part 1)" , we introduced the bottom-level and middle-level structure of the pyramid creation method - three basic sequences and seven plot effects.
In this issue, we continue to discuss the executive list high-level and top-level structure of the pyramid creation method - diversified script design and lens language. In the film and television shooting process, storyboard script writing and lens language design are the work of the director team. The same script shot by a different style of director will present a completely different executive list dramatic effect. This leaves a lot of room for the director's imagination. Due to the short length, the role of the script is almost completely weakened.
In the past, in order to maintain a unified mental executive list space, brand video advertisements often spent a lot of money to hire a professional team to executive list shoot advertising blockbusters, and adopted a one-way voice channel of "one thousand people" to establish brand awareness of potential audiences. The creation of such short video scripts is based on "brand image". The creative team needs to consider how to present the brand's value proposition in a short advertising period.